See How Much The Ideal Female Body Changed Through The Years

Being Body Positive

The focus has changed more toward body positivity in the 2020s. The purpose of doing so is to inspire women of all shapes and sizes to feel confident and beautiful. They are not required to adhere to a specific physical type that society or the media has established.

Being Body Positive

Marketing

The majority of businesses have adopted that ideal as well. Models for the well-known brand Aerie come in all different sizes, shapes, and body types. You can see the women in their authentic forms because none of the images have been altered.

Marketing